When the Customer Actually Comes First: Design Thinking

How does design thinking affect a business’s bottom line? “It’s a great mindset and methodology when asking what to do next, what are future opportunities in this space, or what new businesses should we launch into this market” says IDEO's Michael Hendrix.

Listen to that explores the origins of design thinking, what happens when humans aren't at the center of design, and how it's being used in various industries. Guests include our very own Michael Hendrix, Chair of the Department of Design in the School of Design and Creative Technologies at the University of Texas at Austin's Kate Canales, Doug Dietz from GE Healthcare and more.